When a beer’s packaging is already beautiful, it’s hard to think how the brand can update to make it better. Innis & Gunn, however, have proved the impossible possible with their redesign by Thirst. The updated packaging system is more straightforward and effective through an evolved wordmark and a revitalized visual language.

And while the update did change the design, the brand’s originality and story are still there, totally representing the brand to its fullest potential. Thirst did a fabulous job keeping the Innis & Gunn’s authenticity there while still rejuvenating the packaging.