Steens’ Mānuka Honey is a rare product collected within a short time frame as the Mānuka flower only opens for a couple of weeks every year. Regarded for its healing properties, you couldn’t even call Mānuka honey a distant cousin to that honey bear sitting in your pantry right now.

Inspired by the honey bee, Steens’ new packaging is an interactive structure with a bee box exterior and a blossoming insert that allows you to remove its precious amber cargo.

I was fortunate enough to see the early process shots of the concept coming together, and I interviewed Mat Bogust of Think Packaging about the design and how it came together.