Then I Met You is a premium, direct-to-consumer skincare line from Charlotte Cho, founder of online Korean beauty empire Soko Glam. Charlotte has spent her career curating the best products in K-beauty, and now for the first time, sheâs launched her own line based on her unparalleled and hands-on experience.
Red Antler partnered with Charlotte to bring her vision to life, creating the brand identity, packaging design, website, and product photography and video for Then I Met You. A phrase that conveys a turning point in someoneâs life, the brandâs name is rooted in the Korean concept of âjeongâ, a deep connection formed to people, places and things. Charlotte was inspired by this idea of going deeper and, through art direction and video, âjeongâ is expressed throughout Red Antler’s entire design system for Then I Met You.
