The World is Flat: a Slow-Growing Industry Gets Hit by Crisis

Published

December 14, 2017

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Check out parts 1 and 2 to learn more about design in the Baltic countries.

Do you remember your daily life before Google? This was still very much the reality back in 2001-2008 for the Baltic design sector. It had grown slowly but was finally taking off and gradually entered the Western market. In a way that was related to the Baltic countries becoming EU members in early 2004 as well as the newly discovered low airfare costs and a rapid spread of search engines as well as social media—so the world has shrunk in a flash.

Edvardas Kavarskas

Edvardas is a partner and design strategist at Étiquette, a strategic packaging design agency. He’s also a speaker at various conferences and an article writer once in a while. Edvardas firmly believes that design is a lifestyle rather than a job. It’s a way to understand the world and things that surround us. He sees packaging design as commercial art where there’s no right or wrong design. It’s either a successfully or unsuccessfully implemented brief.