The Packaging Design Industry After Saying Goodbye to the Soviet Union

Published

November 30, 2017

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The Rising Star of Baltic Packaging Design: From the Iron Curtain to Global Standards

Imagine living in a country where the government is the only brand manager of all products in the market. This is exactly what it used to be like working as a designer in Lithuania, Latvia and Estonia. To celebrate their 25th anniversary of independence, let’s dive into how Baltic countries managed to fight back and gain independence from the Soviet Union during 1990-1991—which resulted in packaging design that shaped a notable tradition and style that is still prevalent.

Edvardas Kavarskas

Edvardas is a partner and design strategist at Étiquette, a strategic packaging design agency. He’s also a speaker at various conferences and an article writer once in a while. Edvardas firmly believes that design is a lifestyle rather than a job. It’s a way to understand the world and things that surround us. He sees packaging design as commercial art where there’s no right or wrong design. It’s either a successfully or unsuccessfully implemented brief.