Baltic Packaging Design: Finally Independent to Make Mistakes

Published

December 7, 2017

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Read part 1 on design in the Baltic region.

The freshly independent Baltic countries were like first graders who wanted to perform as adults. During their first decade not under Soviet rule, they made many design mistakes through the intense times of 1991-2000 as the search for identity and new discoveries from around the world were unavoidable.

Edvardas Kavarskas

Edvardas is a partner and design strategist at Étiquette, a strategic packaging design agency. He’s also a speaker at various conferences and an article writer once in a while. Edvardas firmly believes that design is a lifestyle rather than a job. It’s a way to understand the world and things that surround us. He sees packaging design as commercial art where there’s no right or wrong design. It’s either a successfully or unsuccessfully implemented brief.