The Natural World of Peru Inspired Magia Piura’s Packaging

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Inspired by the nature of Peru, Magia Piura is known throughout Peru for their delectable cacao treats from chocolate truffles to beer. Now, they’ve added a new collection of goodies, chocolate leaves, available in both milk and dark.

“I got involved with this brand four years ago when I first met Ivan, the owner and founder of Magia Piura,” says designer Alejandro Gavancho. “I designed the branding and packaging for his first product, a chocolate bar. After that, I designed additional packaging for cacao derivatives.”

Each time, Ivan was satisfied with the design work, and the products grew in popularity throughout the chocolate industry in Peru. So, the duo continued to collaborate and created a partnership that gave Gavancho the flexibility and trust to run with his crazy and unique graphics solutions.