Deep within the programming guides of cable and TV providers across the US resides the Hallmark Channel and its offspring. Known for their prolific production of schlocky, low-effort, romantically-themed pablum, part of the charm in Hallmarkâs programming is how easy it is to consume. The stories, settings, themes, and presentation are formulaic and repetitive, no doubt a consequence of budget and high output.
So, could there possibly be a television network more suited for a bespoke sparkling seltzer?