Bread’s transformation from raw dough to fully baked goodness is quite dramatic. As chemistry and biology do their thing within the tacky blob of dough, the gooey mix completely changes in texture, shape, size, and color into delicious bread.

The metamorphosis from dough to tasty carbs inspired Baku-based designer Mubariz Yusifzade’s conceptual Pastane Bakery brand identity. The brand’s primary typography transforms as bread does, going from “underdone” to “well-done.”  The underdone font has softer and less defined shapes, representing potential, while the well-done font is crisper and bolder.