When we were approached by Snåsa Water in the of fall of 2014 there was only a wooden shed covering a pipe in the middle of a thick Norwegian forest. The brief was to create a new bottle design addressing a new idea of luxury.
Water is the most humble of all drinks, a platonic element and the source of life itself. We wanted the bottle and brand design to be emblematic of a mindful and humble lifestyle in touch with a growing sensibility towards our natural habitat.
The Snåsa municipality in south Trøndelag counts about 2.000 people surrounded by more than 2.500 lakes where the Sami culture have been living for centuries. The Sami are the only indigenous people of Scandinavia. For centuries they have followed the movements of the reindeer herds with a spiritual and symbiotic relationship to nature. Artifacts used in their shamanic rituals are often inscribed with ideograms related with the ancient runic alphabet.
