The Design for PepsiCo’s New Lemon-Lime Soda Has Us STARRY-Eyed

Published

February 22, 2023

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RIP Sierra Mist, and thank you for your service.

After more than two decades, PepsiCo announced they would retire this beverage for good. But all you lemon lime lovers needn’t worry—PepsiCo recently welcomed a new beverage to its lineup named STARRY, and we got the inside scoop on the drink’s refreshing, Gen Z-focused design.

“The demand for lemon-lime flavored soda has never been greater, steadily increasing since 2019,” said Leon Imas, design vice president at PepsiCo. “We saw a significant opportunity to give people a new choice in an area dominated by one brand for years.”

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.