As more brands are focusing on sustainable production, aluminum tubes are looking to be one of the next big moves. While plenty of squeezable products have come in plastic for ages, aluminum packaging for products like paint, fancy toothpaste, and more show that this doesn’t have to be the standard— and for the sake of our planet, probably shouldn’t.

While the recent expansion of the sexual wellness industry has been exciting, it’s never been the most sustainable industry, what with all the plastic that goes into making its toys and accessories. And while those aren’t required for a good time, lube generally is, and the vast majority of lubricants come in plastic, making sustainable sex take a bit more effort and discernment.

The Department of Bed Intentions breaks from the norm with their innovative aluminum tubing, which they’re committed to making entirely plastic-free by 2025. This fancy, skin-healthy formula comes in a simple, well-thought out package by Blurr Bureau, featuring an understated logo and elegant serif typography that’s straight to the point without feeling clinical.