Graza’s new granola, Grazola, features packaging, designed by Krista Esse, that mirrors the bold, playful aesthetic of their easily recognizable squeeze bottles, with a more adventurous twist through lively characters. The design captures culinary exploration, reflecting the wholesome simplicity of its four ingredients while adding an extra layer of playfulness to the brand’s identity.

One thing that caught my attention specifically was the departure of the brand’s classic typeface for the “Grazola,” instead opting for a more fluid, bubbly font.