Dynamo Agency partnered with Madagascan company Kuanza to create a premium, contemporary chocolate brand, with a purpose.

The idea behind producing MIA Chocolate, is that each and every single element of the product is created and manufactured by local communities in Africa. This heroes end-to-end manufacturing, from bean to bar. With this in mind, Dynamo’s brief was to package ‘amazing food that does good’. This became our internal mantra.

We wanted our design to encapsulate the fair trade purpose behind the brand but also needed its artisan quality to compete against market leaders and luxury brands alike. It needed to be crafted but a polished, fashionable, contemporary craft. Conveying modern Africa and it’s cultural richness.