Simple, minimalistic design works beautifully in the beauty industry. Environmentally friendly skincare brand tavi worked with The 1984 to create a packaging system that reflects the brand’s clean approach to beauty. The sleek, frosted glass pairs beautifully with the bubble gum pink and cobalt blue hues, and the use of white space and sans serif typography creates a highly pure aesthetic.
Tavi is an environmentaly friendly skincare and beauty brand by PT Paragon Technology and Information. When it comes to visual identity, Tavi aims to challenge conventional stereotypes of what an entry-level beauty brand should look like. Through its simplicity, Tavi looks for bolder ways to tell its story.
