Hold on tight to your mugs, Target will be releasing their new assortment of Archer Farms coffee come August 7th. After gathering the opinions of target guests and team members alike, coffee flavors have been perfected and expanded to feature organic and natural flavor options.
Not only has each blend been elevated to taste, but the packaging has also been brought up a few notches to really give that “wow” factor. More than 50 unique pieces of art grace Archer Farms’ bags and boxes–each telling the story of how and where the coffee was grown. “The new designs help present product names, flavors, and key product attributes more clearly than ever before so you’ll know if it’s direct or fair trade, naturally flavored, light, medium or dark roast.”
“We know that our guests are paying more attention to where their food and products come from and the impact they have on the environment,” said Amanda Irish, vice president, Owned Brands. “As we evaluated the Archer Farms coffee assortment last year, we thought it could be even better, so we decided to overhaul the assortment from farm to cup.”
