Minneapolis-based retailer Target has announced a new private label brand named âdealworthy.â As the name suggests, dealworthy is a value-orientated sub-brand with prices starting at one dollar, most items under $10, and some electronics items at half the cost of similarly sold items at Target.
In addition to lower prices, dealworthy is no-frills in the branding and packaging department. The logo is straightforward and in Target corporate red and white. The wordmark uses lowercase characters in a pragmatic serif. The red dot, evocative of Targetâs bullseye logo without the red concentric stripes, is the only flourish in dealworthyâs design. More circles get deployed to call out features or product details.
