Keurig’s single-serve coffee pods, K-Cups, debuted in the late 90s, and they were seemingly targeted at people tired of a full pot of coffee going bitter and stale. With Keurig’s pod brewing system, cubicle dwellers could make a single cup of fresh java on demand. Moreover, individuals can choose from many different kinds of coffee, tea, or other beverages.

Seems like a no-brainer, right?