Tales Of… is a Norwegian bottled cocktail brand that comes with an intriguing look. OlssønBarbieri were responsible for the design and created labels complete with fun and funky flat graphic style illustrations that aim to capture the spirit of the cocktails inside.
“Alcoholic Ready to Drink brands (RTD) have a reputation for being sweet, childish and artificial.
The project was initiated by the department of innovation and tactical brands at Arcus Norway, who identified an opportunity to change the perception of the category by creating a series of crafted cocktails with natural ingredients for a more adult and quality focused consumer.”
