A delectable dessert sauce, minus the guilt. Sweet Freedom is a range of all natural “Free From” fruit syrups and sweet treats that are so good, even diabetics can enjoy them without worry. Afterhours designed the line of sweet syrups, creating the strategy, identity and packaging.
“Strategy, identity and packaging for the relaunch of Sweet Freedom, a range of all natural ‘Free From’ fruit syrups and sweet treats that are suitable for diabetics.”
“The creative concept is built around the insight that these products are a ‘Dream come true’ for those watching their sugar intake who therefore feel that many of the sweet treats they crave are ‘forbidden’. All natural and with fewer calories, Sweet Freedom gives everyone permission to enjoy a little sweetness in their lives…”
