St. Ives has been around for what feels like foreverâ just shy of 70 years, in fact! Their instantly recognizable skincare products have long been staples of sleepovers, self-care nights, and everyday skin regimens. While this multi-generational favorite feels timeless, the skincare industry has evolved so rapidly in just the past couple of years that there’s unspoken pressure to keep up. This, of course, is where a great refresh comes in.
Sunhouse gave this iconic brand a good scrub, so to speak, with a sunny new look inspired by St. Ives’ California roots. The system features a cheery focus on warm colors, earth tones, and pops of color reminiscent of the products’ zesty fruit ingredients. The typography is right on trend, with a focus on retro serif and casual all lowercase product descriptions. The logo looks a little spiffier too, which Sunhouse simplified by getting rid of the leaf in the “v” and softening the “t.” While it looks a little more modern and youthful, it’s still unmistakably the same accessible skincare brand we know and love.
