Released this past New Year’s Eve, “Cold Brew Coffee with Milk” further entrenches Stumptown in the ready-to-drink coffee category, while giving it a surprising new push into the dairy aisle. To affirm the verisimilitude of freshness, the product has a 21-day shelf life, compared to the 90-day shelf life of the original cold brew. It’s packaged in a brown and gold carton of two sizes, 16 oz. and 64 oz, and made with the same milk found in their cafes, produced by Sunshine Dairy Foods, which is also based in Portland.
Joth Ricci (President of Stumptown Coffee Roasters) challenged his in- house creative team, led by Creative Director Andy Morris, to develop a package reminiscent of the “stubby,” a dark amber glass bottle that contains the original cold brew, has established this old-school identity since its debut in the summer of 2011.
