Student: Young’s Seafood

“Young’s supply approximately 40% of all fish eaten in the UK every year, making their sustainable efforts incredibly important, but despite this influence, their sustainable achievements aren’t successfully conveyed within their current brand. People also fail to relate to the brand, and it is undistinguishable from competitors. Their aim is ‘that everyone in Britain should ‘love fish’ as much as we do’ showing real passion and enthusiasm for the product, which isn’t communicated through their packaging.”