The conceptual packaging for Vani, an Indian food brand, aims to make fresh and fermented pickles a modern tradition. Because the flavors of fermented pickles have so many nuances and layers, the package design features many colors, patterns, and shapes, perfectly reflective of the tastes within. The robust grid system balances all of the multitudes of design elements and creates a fresh and grounded framework for the packaging. Not to mention, the kraft paper on the top of the lid creates a wholesome and fresh look for the jar.