Student Week: Transforming Mealtime Into An Adventure

Published

Elizaveta Kolosova presents a stunning packaging design for “Khorovod” baby food that resonates with young parents seeking to infuse their children’s journey with novel flavors and vibrant experiences. With a focus on beauty in the smallest details, the packaging features a vivid array of baby puree flavors, including peach, pear, apple, carrot, and strawberry with banana. Each package boasts original, heartwarming illustrations – a nurturing bunny offers carrots, a pink elephant presents a strawberry-banana blend, a radiant firebird embodies peach, a horse signifies pear and an adorable hedgehog carries an apple. The packaging’s unconventional, toy-like shape adds an intriguing tactile dimension, transforming mealtime into an interactive and playful adventure – a creative solution to the familiar challenge of making eating an enjoyable exploration for parents and their little ones.

Editorial photograph

Baby food “Khorovod” is a student concept. Bright packaging is aimed at young parents who want to bring not only new tastes into the child’s life, but also new vivid impressions, and also want to surround the child with beautiful things, even in small things. A series of packages with baby puree includes 4 flavors: peach, pear, apple, carrot and strawberry with banana. The unique packaging contains original author’s illustrations. A bunny gives carrots to children, a pink elephant — a banana with strawberries, a bright firebird — a peach, a horse — a pear, a hedgehog carries an apple. The packaging has a non-standard shape. It’s interesting to touch it, just like a toy. So eating turns into a game process. Often parents cannot force the baby to eat and it turns into a whole struggle. Try to make the meal fun and interactive.