Student designer Emma Wright created the packaging for the conceptual brand GOODERER, a new milk alternative. The carton follows the same style as many milk cartons, yet the bright colors and custom, charming typography instantly disrupt the market. The formatting and blue cap stay consistent across the range, but each milk alternative, Macadamia, Oat, and Almond, all feature a different brightly-hued color combination. Wright’s design showcases how packaging design can instantly separate brands from the masses with a new perspective and style.

GOODERER is a new disrupter in the milk alternative aisle. The locally made milks are gooderer for planet and gooderer for your tummy. Building from a childlike colour scheme, custom typefaces were created to set this brand apart from the other old school milks.