Student designer James Jovanoski created the packaging design for Denza, a brand derived from the term “tendenza,” symbolizing a shift towards change. Addressing the challenges posed by vaping trends and their impact on mental health among the younger generation, Denza offers a remedy. The packaging showcases a spectrum of everyday CBD products, serving as a refuge for relaxation, anxiety reduction, and overall life equilibrium. The holographic infographics, paired with the vibrant green dropper and an enchanting intricate stripe pattern, captivate the eye, drawing one into a realm of wellness.
‘denza’ short for the word “tendenza”. A term used to describe a tendency for change. Made for the generation, who due to their unprecedented mental health challenges, face an addiction to one of the worst trends of all: vaping. In this space, denza provides an alternative to vaping for GenZ. By creating a family of every-day CBD products that assist to increase relaxation, decrease anxiety and ultimately find greater balance in life.
