Chad Xuyuan Hu’s packaging design for the conceptual brand Bao Héo Tang weaves ancient Chinese folklore and contemporary wellness together. Rooted in the timeless “Legend of the White Snake,” this traditional Chinese medicine transports consumers into a realm where history and healing converge. With a trio of meticulously crafted blends mirroring the folktale’s distinct stages, Bao Héo Tang’s packaging showcases the fusion of three handpicked ingredients, each possessing unique flavors and medicinal virtues. Beyond aesthetics, this brand encapsulates a holistic healthcare ethos, beckoning curious souls intrigued by the mysteries of Traditional Chinese Medicine, all while adorning tradition with a youthful take.
Bao Héo Tang is a brand of traditional Chinese medicine that draws inspiration from the renowned Chinese folktale, “Legend of the White Snake.” This tale dates back to the Tang Dynasty and tells of the courageous and unconventional love between an immortal and a human. Bao Héo Tang’s product line consists of three blends, each featuring a combination of three unique ingredients with varying flavors and medicinal properties. These blends are designed to represent the three main stages of the story and can be customized to meet the specific health needs of individuals. The brand seeks to promote a holistic approach to healthcare and attract individuals interested in exploring TCM. Bao Héo Tang blends the traditional oriental aesthetic with a modern, youthful vision, creating a brand that honors its roots while looking toward the future. As a true representation of the tale, Bao Héo Tang embodies tradition’s enduring spirit while embracing innovation.
