New work by Laura Berglund, student at The Kansas City Art Institute:
“This project was focused on branding a self-proposed topic, mine being a hot air ballooning company, Reve (a french term meaning “to dream”, since the hot air balloon originated in France) that ends each tour with a picnic and champagne. Most ballooning companies out there are very childish and unrefined, so my goal was to create a ballooning brand that was more than that– something classy and sophisticated, yet still with an easy-going and friendly vibe, to keep it approachable.
