This is some really beautiful illustration and package design by Caleb Heisey, an MFA candidate at Tyler School of Art. The project was art directed by Paul Kepple of Headcase Design. Says Heisey:
“Folksaga is a Swedish distillery of akvavit, a traditional scandinavian liquor flavored with ingredients such as caraway, anise, or ginger. The concept behind the project was to broaden akvavit’s appeal to an American market while maintaining its rich, nordic roots. Each bottle features a popular folk tale from Sweden. Ranging from murky mermaids to terrible trolls, these mythological characters are always up to no good — preying upon travelers lost in the wild.”