CEO (Clean Easy Optimizer) is a team project at British High School of Art and Design. The task was to develop a package design for a dishwashing detergent. As the target audience we chose a young girl, lack-in-office, pedantic and seeking comfort. We have created a package for her with a new principle of applying detergent to the sponge, which makes washing up much more easier. The product line consists of 4 flavors — Neutral, Aloe, Honey and Dogrose.
