“Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients. Strong is made from the freshest and highest grade of ingredients, developed to target health and beauty at a cellular level, for a stronger, more vibrant and younger body.”
The studio’s objective was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits in a unique and emotional way – taking inspiration straight from nature. Pearlfisher commissioned a series of illustrations (by Andy Lyons, Handsome Frank) that bring to life the product benefits through the hidden strengths of animals.
