“Square One Coffee is a small roaster and coffee retailer in Lancaster City, Pennsylvania. They currently operate a single establishment in the downtown business district where they only roast 100% organic and 100% Fair Trade Certified™ beans, making them one of the few roasters in the region to do so.

New ownership took over Square One in 2007 and saw an opportunity to grow the brand and compete on a larger level. They believed in the excellence of their product but realized they needed to elevate the aesthetic of their presentation in order to attract more wholesale customers and the ever fickle retail buyer.