Dozen Agency is behind the design for Spraga, a Ukraine-based kombucha brand. The packaging system is sleek, and the subtle redesign helps add a contemporary aesthetic to the brand’s label. The updated typography and illustration systems better refine the brand, adding a more upscale nod that better represents the fermented beverage within.
EVERYTHING IS SIMPLE: Eat Easy, a natural drink manufacturer, turned to us for a new brand identity and a slight packaging redesign. At the start, the company focused on manufacturing healthy products, which gave it a food-related name. When it later refocused on beverages, it became the leading kombucha manufacturer in Ukraine. The company sought to develop exports and thereby created the Spraga brand.
