In the eastern part of England, you’ll find Norfolk, a county known for its network of rivers and lakes called The Broads; if you can imagine a serene English countryside, well, you’re likely picturing Norfolk.

After fixing up a cabin in the heart of The Broads, Fiona Burrage of branding studio The Click wanted to offer their guests a bespoke line of body care products that were inspired not only by the peaceful Norfolk landscape but also the language, a little something that added to the singular experience of staying there. Ultimately, she wasn’t content to have them just there sitting in a remote bathroom, so Fiona and company decided to launch a brand.