Above: regular Snickers trade dress. Below: Wal-Mart’s Soviet-style Snickers

My son recently alerted me to a stark new wrapper for Snickers that he found at a Wal-Mart in Tulsa. Not a full-fledged Snicker redesign, I don’t think. Apparently this version of Snickers is a Wal-Mart exclusive. Strikes a lot of people as sort of Soviet-looking. Any product with a single star has a way of doing that, intentionally or not. (See my post on Sappora beer.)