These veggies and beans are sure to put a smile on your face. Smily is a new line of canned foods in Russia, and Gordost developed the packaging to make eating your daily dose of vegetables more enjoyable.
“Erkonprodukt is one of the key players on the Russian market of dairy and vegetable canned goods launches ‘Smily,’ a new range of vegetable canned goods. The market for Smily is Russia and a few former Soviet countries. Gordost branding agency created package design for bright brand’s image.”
“The prime objective for the new design was establishing an effective visual communication with the targets- liberal consumers in their mid thirties that trust foreign brands. The design must communicate a positive message. Non-standard graphic solutions are acceptable for the purpose of Smily products to stand out on the shelf among the conservative competitors’ products.”
