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Skincare Brand Moksi’s Gender-Neutral Approach Tells a Powerful Story of Resilience
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Skincare, unlike food and beverage, is particularly gendered. We see skincare for teen boys, aging women, and even bearded bros. But, what we rarely see is skincare that’s for all.
Moksi, however, is a brand that’s challenging the norm. Developed by Lies De Nyn, an entrepreneur who recently overcame breast cancer, the goal was simple: launch a unisex skincare line suitable for those who have undergone and undergoing radiotherapy, chemotherapy, and other cancer treatments.

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