Sierra Mist has a fresh new look thanks to New York agency, Little Fury, PepsiCo Design & Innovation Center.
“Little Fury was challenged to create a new expression for Sierra Mist that captures their ambition ‘to make the world a more interesting place.’ The new design challenges the lemon lime soda category cues by embracing a nontraditional approach. Little Fury juxtaposed the bold with the organic to create a dynamic identity and package that reflects a confident, curious brand which ‘sparks the curiosity of others’”.
