Inhouse created an identity system for the rejuvenated Seafarers Building in Auckland’s Britomart precinct.

“Josh Emett’s OSTRO restaurant is the flagship operation occupying level two of the seven story building that will open in stages throughout 2014.”

The rich history of the building and the home of Auckland’s sailors, served as the basis of the nautical themed branding. It is applied through pattern and a limited color palette to many of the touch-points throughout the building.