Tennent’s Lager, Scotland’s top-selling beer brand, has undergone a packaging redesign in collaboration with global creative partners, Thirst. The new brand visual identity combines modernity with the brand’s rich heritage, drawing inspiration from Tennent’s historic place in Scottish culture as one of the country’s oldest businesses and the originator of Scotland’s original pilsner.

The design team carefully incorporated elements that showcase Tennent’s pride and quality, from locally sourced ingredients to sustainable practices, while retaining the iconic red ‘T’ brandmark and introducing a new barley motif that symbolizes the brewing process and ingredients. The refreshed packaging will be rolled out across the brand’s full range, coinciding with the launch of Tennent’s wider brand world and marketing campaign centered around the exciting new platform, ‘Raised in Scotland.’