Sapora’s New Packaging Is Relatable To The Adventurous And Health-Conscious Consumer

Published

April 19, 2023

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Pentagram’s Angus Hyland developed the naming and brand identity for Sapora, a sustainable range of herbs and spices. The goal was to create an elegant and stylish packaging system, and the result is both. By harnessing the power of stencil letterforms and warm secondary colors to contrast the brand’s primary red and black hues, the outcome is distinct.

Pentagram was approached by the Gulf Marketing Group (GMG) to develop the naming and brand identity for its upmarket and sustainable range of herbs and spices.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover