Salvatore Calabrese, celebrated mixologist-extraordinaire and man once responsible for creating the world’s most expensive cocktail, now has his own brand of Limoncello. How do you design a liquor for the world’s most celebrated bartender? If you’re Stranger & Stranger you develop a creative solution to commemorate Salvatore’s love of lemons by literally turning him into one! The label calls on classic Italian cues while infusing humor into the design by designing Salvatore’s face into the lemon peel.

Agency: Stranger & Stranger