Saku is the oldest brewery in Estonia, dating back to 1820. It has been the symbol of Estonian beer for over a century. Dan Mikkin explains the history and the rebrand.
Saku Kuld was a new brand launched in 2006 to celebrate Saku’s heritage
and superior expertise – it was designed to be the cream of Estonian
beers. Our agency, The Division, came up with the product name Kuld (Gold), wrote
the brand legend and produced all the advertising. I was the Art
Director in charge of packaging – the bottle design and all that came
with it. In 2007 it was followed by a tin can.
