Detergent pods look like candies and attract children. Already 17,000 have ingested, inhaled or touched the content. Can design solve this problem?
Between the introduction in 2012 of detergent pods and the end of 2013, 17,000 children under the age of six have ingested or inhaled the detergent contained within the pods, or sprayed it in their eyes. (*Detergent Pods Pose Risk to Children, Study Finds, NYT 10/11/2014).
How to use the design to make them safer?
This is the question we posed in CBA, always ready to seek answers to real problems through the use of design thinking. Convinced that projects designed with heart can make the world a better place, we have developed innovative packaging solutions for single-dose detergents.
