Get ready for some branding-inspired brain freeze, y’all.
NYC-based studio Safari Sundays recently redesigned one of 7-Eleven’s most iconic brands, the frozen tasty delight we all know and love, aka the Slurpee.
Usually, refreshing a heritage brand includes balancing a need to modernize and appeal to a new generation of consumers while maintaining what makes them so beloved to fans in the first place. But then again, Slurpee isn’t your average brand.
