The design team at PepsiCo gave Rockstar Energy a brand-new look with a bold, youthful new identity that uses bright colors to showcase its wide variety of flavors. The classic logo is the centerpiece, backed by a flexible star silhouette that uses an eye-catching pattern to visually convey the zesty essences of Blood Orange, Tropical Guava, Strawberry Lime, and many more. The brandâs iconic italic sans serif headlines the project with all the punchy visual flair of an opening title sequence in a zippy early 2000s blockbuster.
While these fun redesigned cans and boxes are only available in Europe for now, the range will expand to other areas throughout 2024.
