Think of most of the chocolate bars you’ve seen in stores, like HERSHEY’S, Godiva, or Mr. Goodbar, and they’ve almost all got one thing in common: their shape. Which is why making a chocolate bar in another shape can do more than just help it stand out—it might even define its existence.
“The square is one of our most important brand assets. By introducing it, we broke the rule in the chocolate tablet market,” admitted Sandra Vogt, Group Product Manager at RITTER SPORT. The iconic chocolate brand was born in 1912 in Germany, although it was in 1960 when they officially removed other products from their range and focused on chocolate squares.
