The packaging design of Homemade ish’s Cookie Starter Kit by Zantana comes packaged in a pink and white striped paper tube cylinder, reminiscent of classic candy shop visuals. Of course, the design also quietly leans into the soft aesthetic of Ballerina Farm and/or Dairy Boy, so it has a touch of trad wife.

The choice of typography—bold, handwritten style for “Homemade ish”—adds a sense of warmth and personalization, emphasizing the accessible nature of the brand. This design, pulling inspiration from retro sweets packaging, aligns with the brand’s goal of making baking a bit easier.