LG2’s work for MAG expertly explores bold typography as the principal design element. Oversized letterforms take over the labels without overwhelming, and they’re cropped and stacked like zine headlines.

Color blocking does the rest with flat, high-contrast fields that make each flavor legible from across the aisle. The system feels closer to editorial layout, rejecting food clichés in favor of graphic confidence that stands apart from the script fonts and pastoral cues crowding the category. It’s sauce with flavor both inside and on the packaging. 

Besides, who needs a picture or an illustration of ingredients when the sauce can do the talking beyond the label?